Essential Tips for Digital Marketers to Create Engaging Videos

Essential Tips for Digital Marketers to Create Engaging Videos


Creating a solid online presence in this age is crucial for any digital marketer. Yes, suppose you own an online business or want to create one. In that case, you need to understand how to take advantage of digital channels like search engines, social media, websites, email, YouTube, and lots more to connect with the right audience and enhance sales.

So, if you fall into the category of struggling digital marketers, this article will introduce you to essential tips to help you stand out in the industry, especially in video marketing.

Part 1: Tips for Video Marketing

We all know video is one essential channel for marketing products and services in this age. But the question is, what makes a great video that keeps viewers engaged? Is it just the story? What’s the best free video editing software? Well, we looked up some tips that could help you thrive when promoting service or products using video marketing. Read on to find out.

The following are the essential video marketing tips you should know;

  • Focus on the story: 

Regardless of what type of message you’re passing to your audience in a video, it’s always essential to have a story and stick to it. Your priority should be to provide them with valuable information while promoting your product or service. For example, tell them how your product or service helped solve someone’s problem.

Doing this will help you build a strong connection with your new and existing audience, thus enhancing your potential to get more sales. In all, do your best to avoid creating videos that are packed with only promotions. Make your videos helpful even if you intend to promote your product and service.

  • Video SEO is Crucial

Speaking of SEO, that’s something you shouldn’t ignore. Creating keyword-rich videos is a great way to improve your videos in YouTube search ranking and Google SERP.

  • Don’t forget CTA

If you create engaging videos, viewers will surely want to stick around to hear what information you pass on, and it’s a great opportunity for you to ask them to perform certain actions like subscribing to your channel, joining your free trial, and doing lots more. A Call to Action button can help you achieve this.

Part 2: Create Engaging Videos Using the Right Video Editor 

Your video might contain the right information, but the truth is that if it’s not engaging, there’s a high chance that viewers will lose interest quickly. The best video editor that can help you achieve that is the Filmora, developed by Wondershare. This tool boasts many features that allow users to create high-quality videos easily.

An exciting feature of the software interface is the drag and drop facility allows you to move clips into the edited videos in simple clicks. You can blend a series of videos and images, along with selecting the best background music track to complement the edits.

Honestly, you can’t go wrong with it. It offers thousands of video effects, royalty-free music, transitional effects, audio editing tools, and lots more. Supplementary advantages of using the aforesaid video editor include professional visual effects developed by Boris FX and NewBlue FX, Split screen, Instant Mode, Audio Ducking, Speed Ramping, and more.

The following are some of the key features of this tool;

Key Features

  • Automatically convert video voice-over to text using advanced Speech-to-Text.
  • Instant Mode feature allows you to create videos, even though you have zero video editing knowledge.
  • Offers a plethora of audio editing tools like speech-to-text converter, audio ducking, audio bet sync, and lots more.
  • Add music to videos seamlessly.
  • Split, cut, edit, trim, and merge videos flawlessly.
  • Easily remove unwanted backgrounds from videos using AI-Portrait effects.

As Filmora is available on multi platforms, including Windows, Mac, iPad and also the mobile devices, it’s easy to get it for free. If you would like to explore the full features, you can upgrade to the PRO version, which is quite affordable.

Part 3: Tips for Data Monitor & Analytics 

Let’s face it; data is essential for any business to make data-driven decisions and understand its industry. From helping you solve different issues to predicting potential issues, tracking performance, and lots more. You need to continuously monitor and analyze data to track the status of your business. If you don’t know how to go about this, the following tips should help you;

  • Ensure Data Flow

It’s vital for data from every source to reach you promptly. This will help you stay updated with every activity and how your audience is connecting with the product or service you offer. For example, if you sell a product, you need good connectivity to ensure the data for every order placed on any product reaches you instantly.

  • Predict Potential Issues: 

You don’t just detect and solve occurring problems. You should also take time to note potential trends and problems that could occur in the future. Doing this will help you become more flexible and plan for the long term.

  • Use The Right Data Monitoring Tool:

A good data monitoring program is essential to track your performance, analyze your data for trends, verify data is accurate and complete, and do lots more. This will prevent you from making data-related mistakes crucial to your business’s growth.

Final Words

Ultimately, every decision you make as a digital marketer will affect the growth of your business positively or negatively. The above digital marketing tips are ideal for newbies and professionals looking to step up their game. All you just need is to ensure you implement them wisely.

Nevertheless, for your video marketing, make sure you use the right video editing software like Filmora video editor for Windows to create your videos. It offers essential tools that anyone might need to create eye-catchy videos.

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