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What is Domain Authority and how you can Increase it

What is Domain Authority and how you can Increase it

Domain authority is a metric created by the SEO company Moz which calculates the probability, on a scale of 1 to 100, of your website appearing among the first Google search results; the infamous “SERPs”. But make no mistake: this index does not affect your ranking. Instead, it monitors the effectiveness of your SEO strategies, especially link building, in order to calculate the score.

Do you need to get to 100 on the Domain Authority scale? No, and that shouldn’t even be the goal, since the websites that hit this milestone are giants like Facebook, Amazon and Wikipedia. The goal here is to outscore your competitors.

How do we calculate domain authority range?

Domain authority calculations are made possible thanks to machine learning technology, which compiles a range of data from your website, such as the total number of backlinks, to see how often Google is promoting your domain in its search results.

To clarify, let’s posit two websites, A and B. Upon analysis, we can see that the first domain appears much more often in searches than the second. Therefore, it is assumed that the former has a higher domain authority.

How can this score be increased?

Having a good domain authority metric does not influence the ranking of your website in the Search Engine Results Page, but this information can be used as a KPI to diagnose the results of your digital marketing strategies and guide you towards the best path: staying the course, or changing your plans.

If you value this knowledge, here are some tips to increase your domain authority:

If you’ve made it this far, you may have realized that domain authority is much more of a comparative metric than an absolute one, so we don’t recommend taking it out of context.

Finally, even if it is not considered by Google as a ranking factor, the score works as a trusted barometer for your digital marketing actions.

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